Ruby Callebaut

Ruby is the biggest innovation in 80 years. Made from the ruby cocoa bean, it’s a completely new experience.

Ruby couverture’s fresh natural fruity notes taste a little like raspberry, but the rosy colour and fruity flavour comes from the Ruby bean during creation. More than 10 years ago, one of our cocoa experts discovered that components of certain cocoa beans could produce a cacao taste experience with an exceptional flavor and color. Since then, we’ve been unraveling the secret behind this, leading to the discovery of the ruby cocoa bean and creation of a totally new flavor experience. Like grapes for fine wines, cocoa beans are influenced by the terroir in which they grow. Ruby cocoa beans grow under unique climate conditions and can be found in Ecuador, Brazil or Ivory Coast.

• Taste experience: Neither bitter, milky or sweet, but a tension of fresh berry fruitiness and luscious smoothness.
• Ruby contains no added flavours or colours.